Projectos Globais
Marketing and Advertising Plan
• Developing a marketing and advertising plan:
- Definition of a marketing strategy;
- Development of a diagnosis, evaluating the internal and external environments of the institution, and from this analysis, and in conjunction with the institution, objectives, goals and communication strategies are defined;
- Selection of media to promote the image and the message of the institution;
- Permanent monitoring and adaptation of the best and most advanced marketing practices.
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