Projectos Globais

Projectos Globais

Marketing and Advertising Plan

Developing a marketing and advertising plan:

- Definition of a marketing strategy;

- Development of a diagnosis, evaluating the internal and external environments of the institution, and from this analysis, and in conjunction with the institution, objectives, goals and communication strategies are defined;

- Selection of media to promote the image and the message of the institution;

- Permanent monitoring and adaptation of the best and most advanced marketing practices.